In its early years, one regular contributor of fiction and nonfiction was American author William S. As well as nudes, Mayfair featured short stories and serious articles on such "male" interests as classic cars, trains, and military history. Its second editor was Woman's Own veteran Kenneth Bound. Its first editor was David Campbell, and its first deputy editor was Graham Masterton. The company was controlled by Brian Fisk. Mayfair was launched by Fisk Publishing Ltd in 1966 with an August cover date. It is a softcore magazine, and thus is available in newsagents, although some larger retailers require a modesty bag to hide the cover. For many years, it claimed the largest distribution of any men's magazine in the UK. Founded in 1966, it was designed as a response to US magazines such as Playboy and Penthouse, the latter of which had recently launched in the UK. Mayfair is a British adult magazine for men.
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